Amazing - is the word.

Yes.

It is the word that would describe the counter experience one gets inside Swarnalaya (meaning "place where is gold ornaments are treated with reverance").

From the moment you park with car comfortably without wrestling for a bay, the series of events that unfold one after another, smacks of courtesy, courtesy, and all courtesy.

Both Mrs.Lalitha Sugumaran and Mr. A.Sugumaran -the Directors of Grace and of Force personified- receive you personally with the warmest greetings possible. Something very rare in jewellery trade.

In the words of Mr A.Sugumaran: "The customers brought in by the business is more important than the business brought in by the customers !"

And, they live up to this unbelievable conviction. And their watch-words in business are: Quality, Variety and Service.

No wonder customers take leave everytime with a big endearing smile.

Have a stroll through the pages of proof ... ... ...